The Salesforce Certified Marketing Cloud Email Specialist credential is designed for those who can demonstrate knowledge, skills, and experience in email marketing best practices -- including message design, subscriber and data management, inbox delivery, and external integrations -- with the Marketing Cloud Email application.
Here are some examples of the concepts you should understand to pass the exam:
- Build relational data models
- Send emails via Email application sending methods
- Build complex email automations
- Run reports of email tracking data
- Troubleshoot and solve basic platform issues
- General knowledge of email marketing terminology and best practices
Exams
All proctored Salesforce certification exams can be scheduled as an onsite or online exam.
Quick facts about the exam:
- 60 multiple-choice questions
- 90 minutes allotted to complete the exam
- 60% is the passing score
- Registration fee is USD 200
- Retake fee is USD 100
- No hard-copy or online materials may be referenced during the exam
- The online course Preparing for Your Salesforce Email Specialist Certification is also recommended